Visual identity and website design for Wiseball
Mission
Create a strong visual identity and a clear website to position the agency as a trusted partner for tennis clubs and small sports organizations.
Process
To ensure Wiseball’s identity was not only visually appealing but also strategically grounded, I followed a collaborative, step-by-step process with the founder. Trying to understand the heart and mission of Wiseball but also the audience.
Strond identity
The idea of using blue as the predominant color throughout the brand was to convey trust to the user, while choosing a modern shade of blue to reflect the brand’s freshness. The tone of voice on the website is very friendly and approachable, creating a welcoming experience for every visitor.
Outcome
The result is a cohesive and trustworthy brand image that reflects Wiseball’s mission and appeals directly to their audience. The website provides clarity, credibility, and ease of contact — key elements for building lasting relationships in the sports sector.
Next Project
E-commerce redesign
