E-commerce Redesign
Mission
While Bluety is the first cosmetic e-commerce in the french part of Switzerland, they had difficulties to make themseleves known and drive conversions.The primary business needs we defined were to improve the user journey and ultimately increase conversions on the website.
Major problem
Bluety's e-commerce website has faced significant challenges that are impacting its user experience. These issues, including navigation problems and low customer engagement, are crucial areas that need attention. In this brief overview, we'll outline these main pain points and consider potential solutions to create a better online shopping experience on Bluety.
Consistent design
For Bluety redesign, I created a Design System that would help create consitent visuals and build a stronger brand.
Outcome
Overall, the redesign of Bluety website was to provide users with more meaningful journeys and simplify the navigation. This would help establish trust and confidence in Bluety, increase awareness, and conversions.
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